Corona

Role: Creative, Art Director

The fine life with Bad Bunny and Snoop.

Select Press:
Ad Age
Adweek
HOLA! (Halloween costumes)
Buzzfeed
RedBubble (fan-made throw pillows)
Distractify
Ad Age (x2)
RepublicWorld
HipLatina
Boston Globe

The campaign extended across all social and digital channels.

I directed photoshoots to create OOH assets.

We captured GIFs for social — Bad Bunny shrugging currently has 12,814,173 Views on Giphy.

Halloween costumes, Tik Toks, and fan art came organically.

And a lot of people dressed as Bad Bunny from our ads last Halloween. Here are a few of my favorites.