PIXY
Role: Art Direction, Design
The world’s friendliest flying camera.
Select Press:
The New York Times
The Wall Street Journal
CBS News
TechCrunch
Mashable
CNBC
Variety
The Verge
The world’s friendliest flying camera.
Select Press:
The New York Times
The Wall Street Journal
CBS News
TechCrunch
Mashable
CNBC
Variety
The Verge
We started by designing a wordmark and packaging.
Then we went live with our launch film.
We launched OOH in New York, Los Angeles, Paris, and other cities across the globe.
The campaign extended across all social and digital channels.
I also directed a series of how-to videos.